Social media
MyWorld Global Survey
Facebook posts promoting Coke’s partnership with The United Nations: My World Global Survey.
This global survey asked participants to choose their priorities for a better world. Results would be shared with world leaders to set the next global development agenda. Results would be fed into the development of UN Sustainable Development Goals (SDGs). Coke promised to align and contribute toward all 17 final SDGs and to view the SDGs as an important framework to guide collective action in solving systemic global challenges.
Advertising
Display banners
Sharing Rube Goldberg Machine” with iJustine on YouTube.
Coke asked iJustine to come up with the most outrageous way to share a Coke as part of Coke’s “Share a Coke” campaign. She came up with the “Epic Coke Sharing Rube Goldberg Machine.” All clicks from this banner drove to Coke’s YouTube page.
Social media
A Summer to Remember
Facebook posts promoting Coke’s “Summer to Remember” campaign; a partnership with Walmart.
The “Summer to Remember” campaign was a multi-prong campaign focused on getting Moms to shop for more Coke at Walmart during the summer. Shoppers following Walmart’s Facebook page would see these rebus puzzles and redeem the answer to the puzzle for free MyCoke Rewards points at Walmart.
Social media
Reblog Happiness
Tumblr content for Coke’s Tumblr blog titled, “Happiness is…” directed at their teen audience.
Coke’s Tumblr embodies the idea that there are opportunities everyday to find a moment to recognize life’s simple pleasures. “#ReblogHappiness” was a unique hashtag to tag content created for the blog.
The “#ReblogHappiness” contents were triptychs made of original Coke content posts and reblog posts from random Tumblr users. The Coke content posts would be sandwiched between two seemingly disparate reblog posts and would tie the three posts together into a story; an example of Coke bringing people and ideas together.
Social media
Coke platform content
Various pieces of social media content for Coke’s Facebook, Twitter, Tumblr, YouTube and Pinterest pages.
